E-commerce Audits & Strategy

Actionable insights to help you optimise, scale, and increase conversions.

With over 10 years’ experience working with leading retailers, I provide in-depth audits and strategy sessions designed to uncover what’s driving performance, and where opportunities are being missed.

I help identify conversion blockers, optimise your site for growth, and refine the customer journey, while strengthening brand consistency and maximising ROI to build a more robust, scalable foundation for your business.

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E-commerce Strategy Packages

  • Unlock your online store’s full potential with my full e-commerce growth audit, designed to give you a clear picture of what’s working, what’s not, and exactly how to optimise for more sales.

    What’s included:

    • Technical Performance: Site speed, mobile responsiveness, security, indexing, and Core Web Vitals.

    • User Experience & Design: Ensuring your visitors enjoy a seamless journey from landing to checkout.

    • Homepage, Collection & Product Pages: Analysing key pages to optimise layout, product presentation, and conversion potential.

    • Conversion Optimisation: Funnels, CTAs, trust signals, and checkout processes to increase conversions and reduce cart abandonment.

    • SEO & Visibility: On-page SEO, content strategy, backlinks, schema markup, and keyword coverage to drive organic traffic.

    • Analytics & Tracking: GA4, Tag Manager, KPI setup, and heatmaps to give you actionable insights.

    • Email & Retention Marketing: Automation flows, segmentation, deliverability, and loyalty strategies.

    • Paid Media & Acquisition: Ads, targeting, tracking, and ROI analysis across Google, Meta, and other platforms.

    • Customer Experience: Delivery, returns, support, and reviews for a seamless customer journey.

    • Operations & Backend: Inventory, fulfilment, integrations, and platform health.

    • Strategy & Brand: Competitor benchmarking, USP clarity, growth opportunities, and actionable recommendations.

    After the audit, you’ll receive a clear, actionable report summarising all findings and insights alongside recommended next steps, so you know exactly where to focus to grow your online business.

  • Unlock the full potential of your email marketing and CRM setup. This in-depth audit pinpoints what’s working, what’s missing, and where you can drive more engagement, loyalty, and revenue through better strategy and automation.

    What’s included:

    • Platform & Integration Review: Checking your email platform setup, integrations with Shopify or your website, and data syncing accuracy.

    • Automation & Flow Analysis: Reviewing key automations (welcome, abandoned cart, post-purchase, win-back) to ensure they’re performing effectively.

    • Campaign Performance Audit: Evaluating recent campaign results, content strategy, segmentation, and deliverability.

    • List Health & Segmentation: Assessing audience growth, engagement rates, and list hygiene to improve targeting.

    • Design & Copy Review: Analysing email layout, visuals, tone of voice, and CTAs for brand consistency and impact.

    • CRM Strategy & Data Review: Evaluating how customer data is being captured, stored, and used to personalise communication.

  • Ongoing strategic support to help you make confident decisions, stay accountable, and keep your e-commerce growth on track. Designed for businesses who want an expert partner to guide performance, planning, and optimisation month after month.

    What’s included:

    • Monthly Strategy Call – 60-minute deep dive to review performance, plan next steps, and prioritise your marketing focus.

    • Performance Review & Reporting – Tracking key metrics across your store, email, and campaigns with clear insights each month.

    • Action Plan & Accountability – A tailored monthly roadmap outlining what to focus on for the biggest results.

    • Conversion & UX Feedback – Ongoing review of your website and campaigns to spot and fix performance gaps.

    • Growth Strategy Support – Guidance across email, content, and on-site optimisation to help you scale sustainably.

    • Priority Support – Direct access via email or Slack for quick feedback and advice between sessions.

    Perfect for

    Brands who have the foundations in place but want ongoing expert insight, accountability, and strategic direction to keep growing

  • A focused 60-minute strategy session to give you instant clarity and actionable direction for your e-commerce or email marketing. Perfect if you need expert eyes on your store, a quick strategy refresh, or help untangling something that’s holding you back.

    What’s included:

    • Pre-session questionnaire: So we can dive straight into what matters most.

    • 60-minute strategy call: A focused deep dive into your chosen area (e-commerce, email marketing, or strategy).

    • Action plan summary: A clear list of recommendations and next steps sent after the call.

    • Recording of your session: So you can revisit key insights anytime.

    Common topics include:

    • Store performance or UX feedback

    • Channel marketing deep dive

    • Email flow or campaign strategy

    • Product page or homepage review

    • Trade and promotional planning

    • Shopify or Squarespace bug fixing

    Perfect for

    Brands who want expert guidance, fast — without the commitment of a full retainer or audit.

Let’s Work Together

Ready to take your digital presence to the next level? Whether you need a full website build, a performance audit, or ongoing support, I’d love to hear about your business and what you’re looking to achieve. Fill in the form below with a few details, and I’ll be in touch to chat through how we can work together.

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